Cookie Run Takes Center Stage in Seoul's Art Scene

In a bold move to merge gaming and art, Devsisters is teaming up with URBANBREAK & TOYCON SEOUL 2026 to bring Cookie Run to life in a whole new way. From July 30 to August 2, COEX Hall D in Seoul will host an epic art festival featuring a special collaboration project called Brave Journey. This project is all about embracing creativity and inspiring artists from around the world to push the boundaries of their imagination.

Devsisters is shaking things up by offering Cookie Run as an 'Open IP,' giving artists the freedom to create without any licensing hassles. This move reflects the love and appreciation fans have shown for Cookie Run's unique characters and world-building. By joining forces with URBANBREAK & TOYCON SEOUL 2026, Devsisters is creating a platform where artists can experiment, innovate, and connect with a wider audience.

The festival will feature an incredible lineup of artists from 10 countries, including South Korea, Japan, China, and Italy. Their works, inspired by Cookie Run, will be showcased in a special exhibition called BRAVE STREET. Visitors can expect to see a diverse range of art styles, from paintings and 3D installations to art toys and graffiti. One of the highlights is a special piece by VANCE, a renowned artist known for blending street culture with contemporary art.

The event will also feature a unique photo zone, GRAFFITI STREET, where visitors can take pictures with a Cookie Run-themed graffiti wall. Fans can participate in a collective art project at BRAVE WALL & STAGE, where they can contribute to a massive wall art piece using limited-edition stickers. A panel talk session will share insights from creators, including Devsisters' CIPO Lee Eun-ji and artist VANCE.

This year's URBANBREAK & TOYCON SEOUL 2026 promises to be the biggest and most exciting yet, bringing together Asia's largest creator-centric art festival with a hub for IP, art toys, and collectible culture. Don't miss out on the action – early-bird tickets are available with a 10% discount until the end of the month.