Encantos Media Turns Latino Family Love Into a Growing Brand
A Mission Born from Missing Voices
Deep in the heart of Culver City, a studio called Encantos Media has spent the last decade transforming a simple idea into a vibrant, family-centered universe. Founder Susie Jaramillo noticed a glaring gap—Latino families were largely absent from mainstream media. So, she built a brand that didn’t just fill the void but celebrated it.
Her creation, Canticos, is far more than a preschool show. It’s a love letter to Latino families, weaving music, language, and tradition into stories that feel like home. From its humble beginnings, the brand has grown into a global phenomenon, reaching over 20 countries. Yet, its most passionate audience—70% of its active viewers—resides in the United States, primarily second-generation parents raising bilingual children with pride.
More Than Language: A Sense of Belonging
Jaramillo’s vision goes beyond teaching Spanish. It’s about belonging—a bridge between cultures. Her own parents navigated two worlds, and now she wants her children to feel at ease in both. Canticos does exactly that. Families don’t just watch; they engage, buy products, and share the brand with others.
Building Trust Beyond the Screen
Encantos’ success stems from consistency. By showing up for one community with unwavering dedication, the brand has earned deep trust. That trust isn’t confined to screens—it extends to books, headphones, grocery carts, and beyond. This authenticity allows Encantos to partner with like-minded companies, creating natural, joyful collaborations that resonate with Latino families.
The Future: Expanding Stories, AI, and Live Experiences
The journey doesn’t end here. Encantos is doubling down on innovation:
- Longer narratives to deepen engagement
- AI-powered personalization for tailored experiences
- Live shows in partnership with a renowned Latino theater group
- Grocery store expansions and new product lines, from toys to apparel
A Blueprint for Cultural Connection
Encantos’ story is a testament to how a focused cultural mission can evolve into a thriving business. For other brands, the lesson is clear: genuine relationships with bicultural families aren’t just meaningful—they’re a competitive edge in an ever-changing media landscape.
