Silverwood’s Summer: New Owners, Same Experience

The Park Stays the Same—With a Few Delicious Exceptions

When Herschend Family Entertainment Corporation announced its takeover of Idaho’s iconic Silverwood Theme Park, the reaction was immediate: What’s going to change?

Fans wondered about ticket prices, new rides, or even a brand makeover. But park leaders wasted no time putting minds at ease. "Silverwood is staying Silverwood," declared Jordan Carter, the park’s seasoned marketing director of 13 years.

And so far, the numbers back it up.

Prices Hold Steady for Another Season

This year’s admission costs match last season’s rates:

Online One-Day Tickets
$75 (general)
$47 (seniors & older children)
Free (kids under 3)
At the Gate
$85 (general admission)
$55 (discounted for kids & seniors)

No Surprises on the Horizon—At Least for Now

The Herschends, fresh from touring the park, aren’t rushing to shake things up. Scarywood (October’s spine-tingling event) and Boulder Beach’s water park will open as scheduled. While they plan to apply insights from their other properties, no major overhauls are in store for summer 2024.

Legacy First: The Founder’s Role and a Ten-Year Vision

Park founder Gary Norton remains hands-on, visiting to ensure operations run smoothly. The new owners have pledged a decade-long plan that honors the Norton family’s legacy—with executive director Paul Norton and HR manager Michelle Sheets set to stay on board.

Minor Upgrades, Big Impact

Not everything is exactly the same. The High Moon Saloon, near the park’s entrance, now serves gourmet hot dogs and corndogs—think bacon jam drizzles and corn topping combos.

A group of middle-school girls on a field trip admitted they were aware of the sale but said they’d return hoping for new thrills and shaded rest spots.

The Bottom Line

For regulars, this season will feel comfortably familiar. The Herschends aim to enhance behind-the-scenes operations while keeping the park’s core charm intact.

One thing’s certain: Silverwood’s heart—its rides, its events, its people—isn’t going anywhere.